I’ve just been split-testing one of my squeeze pages to see which background colour and headlines pulled in the highest conversion rates in terms of opt-in.

And the results were not what you think…

Background Colour:

• White – 37.91%
• Grey – 32.04%
• Light blue – 40.75%

Headlines:

• Who Else… – 14%
• Discover… – 17%
• How A… – 15%

These were some surprising results in many ways. For example, Most Internet marketers probably would have predicted white to have the highest conversion, but turns out to be light blue. Just goes to show how important split-testing your squeeze pages and salesletters is for Internet marketing.